Customer assistant chat: conversations, streamed answers, return proposals, handover to staff
Customer authentication (login, register, magic link)
Active campaigns and promotions
Shopping cart management
Category tree and category product listings
Checkout session initialization (Klarna, Stripe)
B2B company management (members, addresses)
Cookie consent receipts (append-only evidence log)
Direct access to the underlying HTTP client (for interceptor wiring)
Customer order history and public order lookup
Enabled payment methods for the market
Presence ("Live on the site"): where a consenting visitor is right now. Fire-and-forget.
Product search, detail, and relation lookups
Self-service returns widget
Product and site reviews
Saved lists — B2B purchase lists, reorder templates and favorites (signed-in customers)
Shipping option resolution
Behavioural tracking (collect API) — feeds AI search, recommendations and placement stats
Images with the products shown in them (hotspots)